In today's digital world, the effectiveness of your website in attracting potential customers is traditionally important. Many people consider website visits to be the first link to your business. Therefore, it makes sense to develop a website design for e-commerce right from scratch. This allows you to ensure sales, develop customer relationships, and increase brand loyalty.
Translating your website into different languages is one way to make your site more accessible and more enjoyable for customers. Keep in mind that 88% of clients do not return to the site after the unsuccessful experience. This article will show how a multilingual website can benefit your business:
Creating a wide client base
The main reason why you should translate your e-commerce site is to expand your current client base. The more users can access your site in their native language, the more potential customers you will have. The main thing here is that the language you use for your e-commerce site plays an important role in expanding your current customer base.
Although English is a great start for entering the world market, not everyone speaks and reads English. Therefore, use different languages.
Choosing the right languages
Deciding which languages to use on your e-commerce site should not be difficult. The main thing is to analyze both your current client base and the markets you want to enter. Let's see the most common languages that people prefer to add to their online stores:
We are not claiming that you should add all these languages - choose the suitable ones for your business. Adding at least one language to your online store site will be important.
Increasing your attractiveness for search engines
Your success on the Internet as a company depends on whether you can take a high place in search engines or not. If you have high rankings in search results, the potential buyers will see you. This can affect your sales and profits.
So, how do you take a high place on the pages of search engines in an attempt to attract a foreign audience that browses the Internet in different languages? You need to translate your site's content and number it on the search engine results pages so that it is optimized for the international search engine optimizer.
Ideally, it would be best to translate everything on your site, including your metadata. After this, you have to build the site's structure so that search bots can easily scan it. This can help improve your e-commerce site's search engine ranking.
Reducing the bounce rate and improving the attraction rate
If you invest in a multilingual site, foreign users who visit your e-commerce store are less likely to leave quickly. As a result, you can reduce the bounce rate of your site. By reducing bounce rates, you will improve your conversion rate.
The reason for this is that describing your store content in multiple languages will make it easier for visitors to understand your content. They will feel comfortable knowing that they can understand every step of the buying process.
Improving your brand image
You have to exert best efforts to impress your customers. Having a multilingual website proves that you run an international business that cares about its customers. It indicates that your company is broad-minded and thinks globally.
Doing all of this can impact positively on how customers understand your business. They will connect your company with professionalism and high-quality products and are more likely to return.
Improving international competitiveness
Another reason you should have a multilingual site is to get ahead of the competitors. You have to grasp the nettle and translate your content before your competitor does. This will give you a significant advantage because a wider audience can found you.
In other words, you appeal to a wider audience. This is because any language barriers no longer prevent you from making deals. Your brand becomes a lead for customers around the world.
Improved customer service
Everyone feels comfortable being addressed in their language. It tells us that the company we're dealing with cares about us and gives us a sense of security, knowing that we won't have any difficulty in understanding.
If you have a multilingual site, you will have a better chance of selling your products to someone in China, for example, if your site offers translation into Mandarin. Suppose they see that your site also has a Spanish-language version. In that case, you'll be able to interact better with the Spanish-speaking person. Although the cost of a professional translation service for your site is minimal, the benefits are enormous.
It's up to you to decide
Setting up a multilingual e-commerce site can be daunting. However, it is easy to do if you have the right tools and support.
So, take your business to the next level by adding multilingual features. By doing this, you will expand your market coverage and serve non-English-speaking customers. As a result, you will see improvements in sales and income over time.
Working with an experienced translation company that you can trust is the key to success in the website translation. The experienced translators of iText specialize in specific subject areas, making them experts in their field. When you're ready to translate an e-commerce site, contact us for more information or a quote.